It’s a few days after the fact, I know. But this is the first time I’ve had a few seconds spare to actually blog about it. (Actually, these seconds are not spare, I can think of a million other things I should be doing – but….)
The Body Thrills online store is finally done. It’s finally live. It’s finally finished. We did it and it’s out there. I had help from some amazing people – who poured their love and soul into it and breathed my vision into life.
Lexi Fontein – the designer with the magic – completely read my mind and took the picture I had in my head and transformed it into an amazingly sexy and slick brand. The pin-up girls, the vintage Victorian flourishes, the fancy fonts and gorgeous colour-scheme – Lexi totally channeled my essence and personality – and it’s visible in every single little detail on the site. She’s also incredibly good at weeding out the unnecessary requests and puts her foot down when I suggest anything that she feels isn’t right for the over-all feel.
She’s excellent at dealing with panic, tight deadlines and she goes out of her way to form a personal relationship with each of her customers. I was INCREDIBLY thrilled to be working with her on this project. She did a stunning job giving my product labels a total makeover. And an even more spectacular job on my store – I’m sure you’ll agree!
Alana Meyer is who I chose to photograph my products – I met her at the beginning of the year for the Sass Designs dress shoot that I was involved in, along with some other hot blogger girls. Alana’s main talent is her amazing wedding photography – but she didn’t hesitate when I approached her to do product pictures. It proved a bit challenging with her busy, busy schedule (she’s one in-demand wedding photographer, let me tell you!) I spent a fun few days with her overseeing the picture-taking – and am very, very pleased with the results. She made my products look every bit as beautiful as she would one of her brides – so thanks, Alana!
Byron Rode. A former Durbanite like myself, was also only to happy to lend his services to the Body Thrills online store project. Byron co-founded Tangram – a creative agency focusing on brand, website development and design, Mac and iOS development, mobile applications and internet consultation. He worked his nerdy magic on the development of my site, and taught me how to use the WooCommerce toolkit. (Which I adore, btw!)
Byron is another smart cookie that can totally read my mind – and was practically implementing changes and making tweaks before I’d even suggested them. He’s patient with my blonde questions and will explain things a million times if necessary - and I really appreciated his one-on-one dedication to my project and its myriad requests.
Graeme Lipschitz. The connector of the dots and the puller of strings. Twas him that introduced me to Lexi Fontein (who happens to be his wife) and him who set the ball rolling toward getting a proper, grown-up online store. He is officially in charge of all things vaguely marketing-related and makes an awesome cheerleader – both online and off – and is head-over-heels in love with Body Thrills products. Which is as it should be, as Graeme & Lexi have taken on partnership in the Body Thrills brand – and what an awesome addition to the family these two make!
Lastly – and most importantly. A big thank you must be said to my fiance. The man with all the patience in the world. The man who bank-rolled my brand makeover and encouraged me every step of the way – even when encouragement meant kicking my ass into gear. He’s done his absolute utmost to give me everything I could ever want – and to make all of my dreams come true. I am totally lucky and totally blessed to have him.
And totally blessed and immensely fortunate to have such immensely-useful and totally generous friends too! So what are you waiting for, have you checked out the Body Thrills store yet? There are some incredible Christmas specials going on, you know!