On Good Housekeeping – Not Just An Art, Now a Magazine

That’s what yesterday was all about. What was yesterday? Only the Good Housekeeping SA media introduction event. Held at the gorgeous Pick n Pay Good Food Studios in Bryanston – my BFF & I joined a few bloggers and other industry shakers for a morning of indulging our inner domestic goddesses, with the passionate Good Housekeeping SA team.

Sally Emery, the gorgeous editor (and another blonde,  I might add) talked us through what we can expect from this new glossy:

“We are very excited that Good Housekeeping is now available to South African women, and we cannot wait for it to become a part of their everyday lives…This magazine speaks directly to women about the things that matter to them most – including their family, their home, their friends and their work – and readers can expect to find inspiring tips, clever ideas and affordable buys on every page. Good Housekeeping not only acknowledges the multitasking reality of women’s lives, it goes one step further by offering useful, tried and tested information and trusted advice that will help save them time, money and hassle.”


  • Good Buys – From beauty and fashion to must-have home items, this section offers readers a variety of useful, fun and affordable buys.
  • Good (Enough) Housekeeping – Clever ideas, smart cheats and easy fixes for the home.
  • Good Health – A roundup of smart ways to stay well, eat right and get fit.
  • Good Looks – Beauty and fashion news, deals and trends.
  • Good Buzz – The stars talk about their homes, families and fashion.
  • Good Advice – Our experts share their advice for your family, your money and your life.
  • Good Choices – What to buy, skip and know. This section includes Good Housekeeping’s monthly product reviews, where each product gets put through rigorous testing. It also includes the monthly column by our consumer expert, who answers readers’ questions regarding consumer issues.
  • Good Stuff – In the launch issue, Good Housekeeping features a mega 21-page special highlighting 101 magic must-haves for the home. (Note: this was by far my favourite section, and I’ve already added so many things to my WANT-IT-NOW! List!)
  • Good Food – Test-kitchen recipes, ideas and tips. In true Good Housekeeping tradition, all recipes in this section are tested three times to ensure that they are easy to make, fast and reliable. Food expert Sharon Glass also shares her tips with readers.

We tried out two of the recipes yesterday, and while we were all busy cooking up a storm, Sharon Glass (yet another blonde!) talked us through the nutritional aspects of the recipes – it’s good to know that when my personal collection of recipe books fails to draw inspiration – there’s a magazine there for me with healthy, failproof recipes to fall back on! Another thing I absolutely loved? Most of the recipes can be pulled off in under 30 minutes – which means I have time to do other things and still dazzle in the kitchen! 😉

After flipping through the magazine, and spending some time on my fiance’s recliner chair (while he was at gym)  with a glass of wine in hand – I have to say that it’s absolutely fantastic to find a magazine that’s aimed at just about everything I’m interested in. Not just a niche magazine.  A magazine that’s not a schleb gossip rag, nor aimed directly at the 20-something sexually-free independent career-driven woman. It’s a magazine that targets every aspect of my identity as a woman.  I think we’ve reached a level in our collective feminism where it’s okay to admit to wanting to be a stay-at-home-mom or wanting to be aSuzy Homemaker – and to do it in such a way that goes beyond a Martha Stewart/Stepford Wife stereotype – ie: to do it with style.

I’ve made it no secret that I’ve revelled in being a housewife/home-maker/work-from-home/stay-at-home mom this year. It’s been good for me, and it’s opened my eyes to my priorities. DIY is fun. Cooking for my family (and proper nutrition) is important. Looking after our house and creating a gorgeous living space is cool. Making the most of time together as a family is essential. And that’s what this magazine does for me: it’s affirmation of the fact that in a world where women have won the right to dominate in the career world, other women have, at the same time also won the right to choose to return to staying at home. Women have also won the right to do it all and have it all, however they might choose it.  To multitask and to balance. And the Good Housekeeping magazine is for each of those women, in all aspects of their being and doing.

It’s also not another glossy filled with gorgeous things no one can afford/make time to do. All of the items are accessible, affordable and have been tried, tested and declared trustworthy. Health, wealth, love, family, entertaining, celebrations, work, kids, sports, beauty, fashion, pets – it’s all there, and it’s all between these covers.

And I can’t wait until the next issue comes out!*
So have you picked up a copy yet? What do you think?

*Available for the super-reasonable price of R24.95 – and there’s an Afrikaans version, too!


The launch issue of Good Housekeeping is also packed with great giveaways and fabulous prizes, including Electrolux fridge-and-freezer sets worth R36 000 and Le Creuset kitchenware worth R40 800. Five readers will also win stylish clothing from Heidi Klum’s spring capsule wardrobe, while another five will win Guess shoes similar to the ones worn by Heidi on the cover.
There is also a special subscription offer for the printed versions of the magazine. As part of the launch offer, readers will be able to subscribe to the magazine for just R299,40 for 12 issues and receive an additional free 12-month gift subscription for a friend. (This offer is valid until 29February 2012.)
For more info on subscriptions, see here.
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4 Responses to On Good Housekeeping – Not Just An Art, Now a Magazine

  1. Angel says:

    I like the sound of it!
    Angel´s last blog post ..I’m Going To Be A Fashionista!

  2. alidaonline says:

    Sounds good. Going to pick up a copy on the way home.
    alidaonline´s last blog post ..Some Things

  3. Oh I saw it on the shelf! Will buy one
    cat@juggling act´s last blog post ..Thursday bits and pieces

  4. Wenchy says:

    I bought mine yesterday.
    Wenchy´s last blog post ..Never doubt how I feel about you. [34 |150]

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